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Understanding Japanese Business Etiquette: A Complete Guide

Updated: Jul 28

Understanding Japanese Business Etiquette
Understanding Japanese Business Etiquette

Japan, known for its rich cultural heritage, has unique business etiquette that can be intriguing and challenging for foreigners. This guide will help you navigate the complexities of Japanese business manners and provide you with the knowledge to build strong professional relationships in Japan. From the importance of punctuality to the subtleties of communication and gift-giving, mastering these aspects will ensure successful and respectful interactions with Japanese counterparts.


Table of Contents


The Importance of Punctuality

The Importance of Punctuality
The Importance of Punctuality

Being On Time

In Japan, punctuality is a cornerstone of respect and professionalism. In a country where train delays are measured in seconds, you must understand that meetings and events often start precisely on time, if not a few minutes early. Arriving late can be seen as disrespectful and may damage your reputation. Planning your route and aiming to arrive at least 10 minutes early is advisable. This punctuality extends beyond physical meetings to include project deadlines and response times in communication. Being punctual demonstrates reliability and respect for others' time, which is highly valued in Japanese business culture.


Planning Ahead

Given Japan's efficient public transportation system, it's easier to plan your commute precisely. However, always account for potential delays by checking traffic conditions or train schedules in advance. Arriving early also gives you time to compose before the meeting, which can be crucial in maintaining a professional demeanour. If there are unavoidable delays, it is customary to call and inform your counterpart at least 45 minutes in advance.


Proper Greetings and Introductions

Bowing in Japan
Bowing in Japan

Bowing

Bowing is the traditional way to greet someone in Japan and is a fundamental aspect of Japanese etiquette. The depth and duration of the bow indicate the level of respect. A slight bow at 15 degrees is a casual greeting, while a deeper bow at 30 to 45 degrees shows greater respect. The junior person initiates the bow, and the senior person returns it. Bowing can also vary depending on the situation—formal meetings, apologies, or expressions of gratitude might require different bows.


Introducing Yourself

When introducing yourself in Japan, it is customary to state your name and company, followed by a polite phrase such as "Hajimemashite" (はじめまして), which means "Nice to meet you."

Usage of "San"

An important aspect to note is using "san" (さん). This honorific is similar to Mr. or Mrs. in English and is used to show respect when referring to someone else. However, you should never use "san" after your name or the names of people from your company.


Example of How to use "San":

  • Introducing Yourself: "Hajimemashite, Steve desu." (はじめまして、スティーブです) - "Nice to meet you, I am Steve."

  • Introducing Others from Your Own Company: "Kore ha Jude desu." (これはジュードです) - "This is Jude."

  • Referring to Others Not from Your Own Company: "Tanaka-san" (田中さん) - "Mr. Tanaka."


Using "san" appropriately is crucial in Japanese culture. Not using "san" when referring to someone else can be seen as slight or disrespectful. For example, addressing Mr. Tanaka directly as "Tanaka" without the honorific "san" would be considered impolite. This formality helps establish a respectful and professional tone immediately, ensuring smooth and courteous interactions.


Shaking Hands the Japanese Way

Mr. Shake Hans Man is not how it's done at all.
Don't follow the example of Mr. Shake Hands Man, this is not how it's done at all.

Probably the most common cultural faux pas committed by foreigners in Japan is to grab someone’s hand and give it a good old bone-crushing firm shake. In general, this isn’t comfortable for the Japanese.


Where you come from, a firm handshake may be a sign of friendliness and a positive attitude, but it can come off as aggressive in Japan. When the Japanese shake hands, they do it with a certain softness. Foreigners can interpret this as ‘weak’ and demonstrative of something being held back or that things aren’t quite right. Naturally, this isn’t the case. The foreigner is looking through their cultural lens and misunderstanding the signals.


Tips for Shaking Hands in Japan:

  • Adjust Your Grip: When shaking hands with the Japanese, the best approach is to test initial reactions. Give it back if you feel a firm grip; otherwise, ease off on the pressure.

  • Don't Rush: Avoid rushing to shake hands. Give it a few more seconds than you normally would to allow people to establish context and comfort. Some Japanese may first want to hand you their business card and then shake hands.

  • Follow Their Lead: If someone offers their hand immediately, it is right to take it. Adjust your approach based on their cues to ensure a comfortable and respectful interaction.


The Ritual of Business Card Exchange

Importance of Business Cards

The exchange of business cards, or "meishi" (名刺), is an important ritual in Japanese business culture. Business cards should be presented and received with both hands, and it is polite to spend a few moments examining the card before placing it in a business card holder. This ritual is not just a formality but a way to respect another person's position, identity and company.


Tips for Business Card Exchange

  • Ensure your business cards are printed on both sides, one in English and the other in Japanese. This demonstrates respect for the local language and makes it easier for Japanese counterparts to understand your details. Get the Japanese version checked by a translator (Not Google Translate!) to ensure it is error-free.

  • Always present your card with the Japanese side facing up, holding it by the corners with both hands, with the text facing the recipient. This allows the recipient to read it immediately without turning it over.

  • Never write on or bend a business card you receive; this is considered disrespectful. Instead, place the card carefully in a business card holder, or if you are in a meeting situation, you can keep it on the table close to you during the meeting as a sign of respect. It can also help if you can't remember your counterpart's name or position.



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Launching your Business in Japan



Dress Code and Professional Appearance

Conservative Business Attire

Japanese business attire is generally conservative and fairly formal. Men typically wear dark-coloured suits with a white shirt and a muted tie. Women should opt for conservative business suits, preferably in dark colours. Paying attention to details such as polished shoes and minimal jewellery is important. Outerwear, such as coats, should be removed before entering the office or meeting room. The emphasis on conservative attire reflects the Japanese values of modesty and professionalism.

Dress Code and Professional Appearance in Japan
Dress Code and Professional Appearance in Japan

Seasonal Adjustments

While the overall style remains conservative, adjustments are made for seasons. During the hot summer, the "Cool Biz" campaign allows for lighter clothing, such as short-sleeved shirts without ties. However, it's still important to maintain a professional appearance. In winter, remove your overcoat before entering the meeting room to avoid appearing too casual.


Tech companies leading a change in dress code?

Japan's tech industry has seen a noticeable shift from traditional suit culture to a more informal, Western casual office style in recent years. Tech companies increasingly embrace jeans, t-shirts, and sneakers, fostering a relaxed work environment that promotes creativity and innovation. This modern approach contrasts with the rigid dress codes of traditional Japanese corporations, reflecting a broader change in workplace values and norms within the tech sector.


Conducting Business Meetings in Japan

Structured and Formal Meetings

Business meetings in Japan are structured and formal. It is common to provide an agenda in advance, and it is essential to adhere to it during the meeting. Seating arrangements are also important, with the most senior sitting furthest from the door. This setup is based on traditional values and helps show respect for seniority and hierarchy.

Conducting Business Meetings in Japan
Conducting Business Meetings in Japan

Meeting Etiquette

  • Wait to be seated and follow the host's lead. This shows respect for the host and their authority in the meeting.

  • Avoid interrupting and allow for pauses, as silence is valued. Silence can indicate thoughtfulness and consideration, so avoid filling every quiet moment with conversation.

  • Take notes to show attentiveness and respect. Note-taking is a sign of engagement and respect for what is being discussed. It also helps you keep track of important points and follow-up actions.


Tips for Japanese Business Meetings

Using an Interpreter

If you are not fluent in Japanese, it could be crucial to use an interpreter. Even if your counterparts speak some English, an interpreter ensures that nuances are not lost and that both parties fully understand each other. A good interpreter can also help bridge cultural gaps and provide insights into the unspoken aspects of the conversation.

Written Presentations

Always use a written presentation translated into Japanese. A well-prepared presentation with detailed slides helps ensure your message is understood clearly. Japanese businesspeople appreciate thorough and detailed information; a written presentation adds structure to the meeting.


Effective Communication Styles

Indirect Communication

Japanese communication is often indirect and relies heavily on nonverbal cues. It is important to pay attention to body language and tone of voice. Silence can be a powerful communication tool, indicating thoughtfulness or a need for more information. Avoid direct refusals; use phrases like "It's difficult" or "We will consider it." This approach helps maintain harmony and avoid confrontation.


Reading the Air (Kuuki Yomu)

"Kuuki yomu" (空気読む), or "reading the air," refers to the ability to understand the unspoken context and emotions in a conversation. This skill is essential in Japanese business settings, where much is communicated indirectly. Pay attention to subtle cues, such as changes in tone, facial expressions, and body language, to help gauge the true meaning behind words.



Contact ULPA for expert help with

Launching your Business in Japan



The Art of Gift Giving in Business

Importance of Gifts

Gift-giving is a common practice in Japanese business culture. Gifts are often exchanged during the first meeting as a sign of goodwill. It is important to choose a gift that reflects the business relationship and to present it with both hands. Giving and receiving gifts helps build rapport and trust between business partners.


Gift Giving Tips

  • Avoid gifts in sets of four, as the number four is associated with death. This superstition is linked to the Japanese word for four ("shi"), which sounds like the word for death.

  • Do not open gifts in the presence of the giver. Opening gifts in private allows the recipient to show appreciation without the pressure of an immediate reaction.

  • Choose gifts that are not too extravagant but show thoughtfulness. Practical items or regional specialities are often appreciated. Ensure that the gift reflects the recipient's interests or needs.


Dining Etiquette in Japan

Dining Etiquette in Japan
Dining Etiquette in Japan

Business Dinners

Business dinners are an integral part of building relationships in Japan. Follow Japanese dining etiquette to show respect. These dinners allow you to discuss business matters more relaxed and build personal connections with your counterparts.


Dining Tips

  • Wait for the host to start eating or drinking. This shows respect and follows the lead of the person who invited you.

  • Use the opposite end of chopsticks to serve yourself from shared dishes. This practice ensures hygiene and shows consideration for others.

  • Do not stick chopsticks upright in a rice bowl, as this resembles a funeral ritual in Japan. Instead, lay them together across the bowl or neatly on a chopstick rest.

  • Do not pass food from one person to another with dining utensils, as this resembles a funeral ritual in Japan. Instead, place the food directly on the other person's plate.


Drinking Etiquette

It is customary to pour drinks for others rather than yourself when drinking. Keep an eye on your companions' glasses and offer to refill them. When someone pours a drink for you, hold your glass with both hands and take a sip before setting it down.



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Useful Japanese Phrases for Business Trips

Learning some basic Japanese phrases can demonstrate respect for Japanese culture and improve communication. Here are some useful phrases with their pronunciations:

English

Hiragana

Romaji

Pronunciation Guide

Good morning

おはようございます

Ohayou gozaimasu

oh-ha-yo goh-zai-mah-su

Good afternoon

こんにちは

Konnichiwa

kon-nee-chee-wah

Good evening

こんばんは

Konbanwa

kon-bahn-wah

Hello

こんにちは

Konnichiwa

kon-nee-chee-wah

Goodbye

さようなら

Sayounara

sah-yoh-nah-rah

Thank you

ありがとう

Arigatou

ah-ree-gah-toh

Thank you very much

どうもありがとうございます

Doumo arigatou gozaimasu

doh-moh ah-ree-gah-toh goh-zai-mah-su

Excuse me

すみません

Sumimasen

soo-mee-mah-sen

Nice to meet you

はじめまして

Hajimemashite

ha-jee-meh-mash-teh

Please

おねがいします

Onegaishimasu

oh-neh-gai-shi-mah-su

Sorry

ごめんなさい

Gomennasai

goh-men-nah-sigh

My name is...

わたしのなまえは...です

Watashi no namae wa... desu

wah-tah-shee no nah-mah-eh wah... deh-su

Test Your Understanding of Japanese Business Etiquette

Test your Japanese etiquette knowledge with this short quiz.
Test your Japanese etiquette knowledge with this short quiz.

Scenario 1: Handling a Difficult Situation

Situation: You are in a business meeting in Japan, and the discussion reaches a point where your Japanese counterpart seems hesitant to agree with your proposal. You need to address the situation without causing discomfort. (Answers at the end of the quiz)

What should you do?

a) Press them to make an immediate decision.

b) Stand up and raise your voice slightly to emphasize your point.

c) Allow for silence and observe their body language.

d) Change the subject with small talk to lighten the mood.

Scenario 2: Gift-Giving

Situation: You are meeting a Japanese business partner for the first time and want to bring a gift as a sign of goodwill. You have selected a set of four beautifully crafted cups.

What should you do?

a) Present the gift immediately upon meeting.

b) Choose a different gift, avoiding sets of four.

c) Present the gift during the meeting but before your presentation.

d) Explain the significance of the gift in detail.


Scenario 3: Business Card Exchange

Situation: You realize you have forgotten your business cards during a business meeting. Your Japanese counterpart is about to exchange cards.

What should you do?

a) Apologise by bowing deeply and explain why you forgot your cards.

b) Accept their card and promise to send yours later.

c) Avoid the card exchange altogether.

d) Ask a colleague to lend you a card.


Scenario 4: Dining Etiquette

Situation: You are invited to a business dinner and unsure how to handle the shared dishes on the table.

What should you do?

a) Eat directly from the shared bowls.

b) Wait for the host to serve you.

c) Use the serving utensils provided or the opposite end of your chopsticks.

d) Avoid eating from the shared dishes.


Scenario 5: Meeting Hierarchy

Situation: You are attending a business meeting and are unsure where to sit. The host has not yet indicated seating arrangements.

What should you do?

a) Sit at the head of the table; you are the guest of honour.

b) Choose a seat randomly; the nearer the door, the better.

c) Wait for the host to indicate your seat.

d) Tell the host where you would like to sit.



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The Answers

Scenario 1: c) Allow silence and observe their body language—no need to fill the dead space in the conversation with small talk. In Japanese business culture, silence can indicate that your counterpart is considering the proposal carefully. Observing their body language might give you clues about their thoughts without pressuring them for an immediate response.

Scenario 2: b) Choose a different gift, avoiding sets of four. In Japan, the number four is associated with death, so it is best to avoid giving gifts in sets of four.

Scenario 3: b) Accept their card and promise to send yours later. Acknowledging the business card exchange ritual and making up for the oversight by promising to send your card later is important.

Scenario 4: c) Use the serving utensils provided or the opposite end of your chopsticks. This shows respect for hygiene and follows Japanese dining etiquette.

Scenario 5: c) Wait for the host to indicate your seat. In Japanese business culture, seating arrangements are often based on hierarchy, and waiting for the host to guide you is best. Usually, guests will be seated furthest from the door as a sign of respect.


Understanding and trying your best to adhere to Japanese business etiquette can greatly enhance your professional interactions in Japan and help demonstrate that you are committed to building strong, lasting business relationships by respecting Japanese cultural norms. Even if you make faux pas during Japanese business meetings, many Japanese will be accommodating as they know that many foreigners do not fully comprehend Japanese culture. However, adjusting to Japanese business ways will be a significant advantage in winning a favourable impression from your potential new partners in Japan.


FAQ Section

What is the importance of punctuality in Japanese business culture?

Punctuality in Japanese business culture is crucial as it demonstrates respect and professionalism. Meetings and events start precisely on time, and arriving late can disrespect and damage one's reputation. Being punctual also extends to project deadlines and response times, indicating reliability and consideration for others' time.

What is the proper way to exchange business cards in Japan?

In Japan, business cards, or "meishi," should be exchanged with both hands. Examining the card before placing it in a business card holder is polite; if you are going to conduct a meeting after exchanging business cards, it is common for people to line up the cards you received on the table in front of you, with the most senior person's car to the top of the layout. Ensure your cards are printed on both sides, one in English and the other in Japanese, and present your card with the Japanese side facing up. Never write on or bend a received business card.

What is the significance of bowing in Japanese business etiquette?

Bowing is a fundamental aspect of Japanese etiquette used to greet, show respect, apologise, and express gratitude. The bow's depth and duration indicate respect, with a slight bow at 15 degrees casual and a deeper bow at 30 to 45 degrees showing greater respect. The junior person initiates the bow, and the senior person returns it.

What is the appropriate dress code for business in Japan?

Japanese business attire is conservative and formal. Men typically wear dark-coloured suits with white shirts and muted ties, while women should opt for conservative business suits in dark colours. Details such as polished shoes and minimal jewellery are important. During the summer, lighter clothing like short-sleeved shirts without ties is acceptable under the "Cool Biz" campaign, but overall, the emphasis remains on a professional appearance.

What is the role of gift-giving in Japanese business culture?

Gift-giving in Japanese business culture is a common practice to build rapport and trust. Gifts are exchanged during the first meeting as a sign of goodwill. It is important to choose thoughtful gifts that reflect the business relationship and to present them with both hands. Avoid gifts in sets of four, and do not open gifts in the giver's presence. Practical items or regional specialities are often appreciated.


Ready to learn how to launch, integrate and scale your business in Japan?

Download our intro deck and contact ULPA today to understand how we will help your company learn the rules of business in Japan, and then redefine those rules.

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Contact ULPA for expert help with

Launching your Business in Japan


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