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Foreign Brands in Japan: Apple's Strategic Genius
This is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...
ulpa
Apr 24, 202410 min read

Beyond Translation: Japanese Typography in Web Design
"Web Design is 95% Typography". This quote from Oliver Reichenstein, is even more pronounced during phases when minimalist designs gain...
ulpa
Apr 23, 20245 min read

3 Challenges in Localising for the Japanese Market
The pursuit of capturing the Japanese market is akin to the quest for perfection in a traditional Japanese tea ceremony. Every nuance,...
ulpa
Apr 23, 20244 min read


4 keys to Successful Japan Market Entry
Growing substantial mental availability is one of the keys to building a brand anywhere. Successfully entering the Japanese market...
ulpa
Apr 23, 20247 min read
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