Japan. The land of precision, convenience store wizardry, and consumer standards that’ll make your Western e-commerce operation feel like...

For years, foreign brands entering Japan have treated omotenashi  like a magic password. Whisper it at customs, and suddenly, Japanese...

Breaking into the Japanese market isn’t just about having a great product; it’s about earning trust in a society where credibility is...

Out-of-home advertising in Japan isn’t just background noise; it’s woven into the fabric of urban life. In cities where space is scarce...

Sustainable marketing isn’t just a trend; it’s the new survival skill for brands, especially in Japan—a country where tradition and...

Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...

Stop right there if you're trying to break into Japan and think you can wing it with a patchwork brand. In Japan, brand consistency isn’t...

Building a successful brand in Japan requires more than just translating your existing marketing materials. It demands a deep...

Blogging has become a crucial tool for personal expression and corporate communication. Note is a unique platform that stands out among...

Understanding consumer behaviour is a cornerstone of successful marketing strategies, especially in a market as unique and dynamic as...

Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know, is "the probability that a buyer will...

Influencer marketing has emerged as a powerful tool for brands seeking to connect with their audiences more personally. In Japan, the...

Japan’s consumer market is often enigmatic and challenging for foreign businesses. With a blend of traditional values and modern...

Demand Generation vs Brand Marketing There's a prevalent misconception within new companies and those entering new markets like Japan,...

"You never go full Bōsōzoku". Table of Contents What is a well-defined strategy ? Defining Your Core Identity: Understanding Who You Are...

The Options for Performance Marketing are Limitless. Performance marketing isn't just a strategy—it's a lifeline. It’s the art of...

Crafting a Compelling Value Proposition is the Cornerstone of any Successful Business Endeavour. Crafting a compelling value proposition...

This is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...

IKEA's wildly popular Blåhaj toy was brought to life in a TVC in Japan to promote their "Tiny Homes" campaign. IKEA's journey in Japan is...