Breaking into the Japanese market isn’t just about having a great product; it’s about earning trust in a society where credibility is...

Japanese pop culture hasn’t just taken the world by storm; it’s thrown a kawaii grenade into global culture and left brands scrambling to...

Sustainable marketing isn’t just a trend; it’s the new survival skill for brands, especially in Japan—a country where tradition and...

Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...

Stop right there if you're trying to break into Japan and think you can wing it with a patchwork brand. In Japan, brand consistency isn’t...

Building a successful brand in Japan requires more than just translating your existing marketing materials. It demands a deep...

Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know, is "the probability that a buyer will...