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Mastering PR Strategy: How to Get Your Brand Noticed in Japan's Media Market
In Japan’s media game, “great” isn’t enough. Everyone thinks their product or service is a masterpiece, and the crowded stage doesn’t...
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Nov 2211 min read
Mastering Distribution Channels: How to Use Japanese Distribution Channels for Market Entry Success
Japan: a $5 trillion powerhouse of tech, tradition, and tantalizing opportunity, or so it seems. But while this market promises riches to...
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Nov 1510 min read
Mastering Luxury Marketing: Understanding Luxury Buyers in Japan
Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...
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Nov 910 min read
Mastering Brand Evolution: Rebranding for the Japanese Market
Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...
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Nov 29 min read
Mastering Youth Culture: The Increasing Influence of Gen Z in Japan
Scrap those tired clichés about shy, reserved youth. Japan's Generation Z is here, and they're rewriting the rulebook. Born between the...
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Oct 2610 min read
Mastering Media Relations: Key Strategies for Public Relations in Japan
In Japan, trust isn't just valued; it's the cornerstone of any successful business endeavour. For companies looking to establish or...
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Oct 199 min read
Mastering Brand Consistency: How To Build Brand Consistency in Japan
Stop right there if you're trying to break into Japan and think you can wing it with a patchwork brand. In Japan, brand consistency isn’t...
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Oct 129 min read
Mastering Customer Service: The Art of Customer Service in Japan
When it comes to customer service in Japan, excellence is an ideal and an expectation. The concept of omotenashi, a deep-rooted approach...
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Oct 49 min read
Mastering Brand Strategy: Crafting a Compelling Brand Story and Identity in Japan
Building a successful brand in Japan requires more than just translating your existing marketing materials. It demands a deep...
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Sep 2710 min read
Mastering Japanese Regulations: Navigating Legal and Compliance in Japan
Thanks to its massive economy and highly developed infrastructure, Japan offers tremendous opportunities for both local and foreign...
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Sep 209 min read
Mastering the Japanese Market: Using Market Research to Your Advantage in Japan
Entering the Japanese market represents a significant opportunity for businesses around the world. Japan is a highly attractive market...
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Sep 149 min read
Mastering Startup Fundamentals: A Startup Playbook, From Idea to Execution with Y Combinator
Starting a startup is an exhilarating journey filled with challenges, learnings, and immense growth. The “Startup Playbook” by Sam Altman...
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Sep 79 min read
Mastering Starving Crowds: Using A Marketing Theory Cheat Code in Japan
A marketing professor known for his challenging questions posed a thought-provoking scenario to his students: “Imagine you were opening a...
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Aug 309 min read
Mastering Homepage Messaging: Strategies for Multi-Product Companies in Japan
Creating a clear and compelling homepage message is essential for multi-product companies, especially in the SaaS sector. This task is...
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Aug 249 min read
Mastering Startup Fundamentals: Essential Startup Launch Strategies from Y Combinator
Starting a business is a journey filled with challenges and learning opportunities. Y Combinator, a renowned startup accelerator, has...
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Aug 179 min read
Mastering Market Entry: A Strategic Approach to Product Positioning in Japan
One of the most common pitfalls startups encounter when entering new markets, particularly unique and complex ones like Japan, is...
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Aug 109 min read
Mastering Brand User Profiles: Recognising Similarities in Consumer Profiles in Japan
Understanding consumer behaviour is crucial for effective brand strategy in modern marketing. However, a common misconception persists...
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Aug 38 min read
Mastering Duplication of Purchase: How B2B Brands Compete in Japan
Understanding how brands compete and grow is crucial in B2B marketing. The Duplication of Purchase Law, a concept established by the...
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Jul 2711 min read
Mastering Retention Double Jeopardy: Boosting Customer Loyalty in Japan
Getting to grips with the intricacies of retention and defection rates is crucial for businesses aiming to solidify their presence and...
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Jul 208 min read
Mastering the Pareto Principle: Maximizing Sales from Key Buyers in Japan
The Pareto Principle, often called the 80/20 rule, is a well-known concept in business and marketing. This principle suggests that 80% of...
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