In marketing, there are certain patterns of behaviour that repeat themselves like bad jingles. Chief among them is the endless...

Marketing in Japan isn’t just about catchy slogans and flashy campaigns; it’s a game of precision, patience, and playing by the rules. If...

For years, foreign brands entering Japan have treated omotenashi  like a magic password. Whisper it at customs, and suddenly, Japanese...

Forget the tired clichés of obedient, screen-obsessed kids, Japan’s Generation Alpha, born 2010–2025, isn’t just consuming culture;...

Leading cross-cultural teams in Japan isn't just about mastering the perfect bow or remembering to exchange business cards with two...

Out-of-home advertising in Japan isn’t just background noise; it’s woven into the fabric of urban life. In cities where space is scarce...

Expanding into Japan is an ambition for many global brands. The country’s reputation for high-quality standards, discerning consumers,...

Word-of-mouth marketing in Japan isn’t just powerful; it’s practically sacred. Consumers here trust recommendations from friends, family,...

AI isn’t just changing marketing in Japan; it’s rewriting the rules. In a country where automation is practically a national sport and...

The rules of B2B marketing are evolving, and Japan’s distinct business landscape is feeling the shift. Traditional tactics like...

Brand loyalty in Japan is more than repeat purchases; it’s deeply tied to cultural values like long-term relationships, trust, and a...

Japan's business landscape is entering a transformative era where Artificial Intelligence is not just a technological upgrade but a...

Breaking into the Japanese market isn’t just about slapping your logo on a product and calling it a day; it’s a high-stakes game that...

Japanese pop culture hasn’t just taken the world by storm; it’s thrown a kawaii grenade into global culture and left brands scrambling to...

Sustainable marketing isn’t just a trend; it’s the new survival skill for brands, especially in Japan—a country where tradition and...

In Japan’s media game, “great” isn’t enough. Everyone thinks their product or service is a masterpiece, and the crowded stage doesn’t...

Japan: a $5 trillion powerhouse of tech, tradition, and tantalizing opportunity, or so it seems. But while this market promises riches to...

Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...

Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...

Scrap those tired clichés about shy, reserved youth. Japan's Generation Z is here, and they're rewriting the rulebook. Born between the...