ulpa
Mastering Distribution Channels: How to Use Japanese Distribution Channels for Market Entry Success
Japan: a $5 trillion powerhouse of tech, tradition, and tantalizing opportunity, or so it seems. But while this market promises riches to...
top of page
ulpa
Nov 1510 min read
Mastering Luxury Marketing: Understanding Luxury Buyers in Japan
Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...
ulpa
Nov 108 min read
Subscription Model Success in Japan: A Complete Guide
Subscription models are exploding everywhere, and Japan is no different. As consumers seek convenience and personalisation, businesses...
ulpa
Oct 2616 min read
Seasonal and Regional Marketing in Japan: A Complete Guide for 2025
Marketing in Japan demands a sharp eye for cultural nuances, especially with the dynamic shifts in seasonal and regional trends. Here,...
ulpa
Oct 1210 min read
Growth Strategies for B2C Mobile Apps in Japan: A Complete Guide
Japan's mobile app market is a goldmine waiting to be tapped. As the world's third-largest economy with a tech-savvy population, Japan...
ulpa
Oct 129 min read
Mastering Customer Service: The Art of Customer Service in Japan
When it comes to customer service in Japan, excellence is an ideal and an expectation. The concept of omotenashi, a deep-rooted approach...
ulpa
Oct 510 min read
SaaS Market Entry in Japan: A Complete Guide for 2024
Japan’s software-as-a-service (SaaS) market is transforming remarkably, attracting increasing attention from global tech companies. In...
ulpa
Sep 2811 min read
Franchise Opportunities in Japan: A Complete Guide
Japan presents a unique and fertile ground for entrepreneurs interested in franchising. Its stable economy, discerning consumers, and...
ulpa
Sep 209 min read
Digital Transformation in Japan: A Complete Guide
Digital transformation has emerged as a key driver of growth, innovation, and competitiveness. While many countries have embraced this...
ulpa
Sep 209 min read
Mastering the Japanese Market: Using Market Research to Your Advantage in Japan
Entering the Japanese market represents a significant opportunity for businesses around the world. Japan is a highly attractive market...
ulpa
Sep 79 min read
Mastering Starving Crowds: Using A Marketing Theory Cheat Code in Japan
A marketing professor known for his challenging questions posed a thought-provoking scenario to his students: “Imagine you were opening a...
ulpa
Aug 3111 min read
Trends and Opportunities in Japan's Food and Beverage Market in 2024: A Complete Guide
Japan's food and beverage industry is a complex and dynamic ecosystem that presents challenges and opportunities for businesses looking...
ulpa
Aug 1714 min read
Business Visas in Japan: A Complete Guide
Navigating the process of obtaining a business visa in Japan can be daunting. Whether you're an entrepreneur looking to start a new...
ulpa
Aug 179 min read
Mastering Market Entry: A Strategic Approach to Product Positioning in Japan
One of the most common pitfalls startups encounter when entering new markets, particularly unique and complex ones like Japan, is...
ulpa
Jun 2310 min read
Mastering Japanese Consumers: Guiding Market Entry in Japan with Wealth Distribution Dynamics
Japan's wealth distribution presents unique opportunities and challenges for companies aiming to enter its market. Understanding these...
ulpa
Jun 1611 min read
Mastering Japanese Consumers: Marketing to Seniors in Japan
Japan is experiencing a demographic shift with its rapidly ageing population, presenting unique business challenges and opportunities. By...
ulpa
Jun 1210 min read
SEO for Japanese Websites: A Complete Guide
Mastering SEO is crucial for businesses looking to thrive online, especially in a unique market like Japan. With its distinct language,...
ulpa
May 308 min read
Foreign Brands in Japan: New Balance's Resilient Journey
New Balance has been in business for over 100 years, producing some of the world’s most iconic sneakers as one of the largest sporting...
ulpa
May 207 min read
Mastering Go-to-Market Strategy: Demand Generation vs Brand Marketing
There's a prevalent misconception within new companies and those entering new markets like Japan, where many founders and marketers...
ulpa
May 77 min read
Mastering Pricing Models: Strategies for Market Entry in Japan
The Van Westendorp pricing model has long been the go-to for determining optimal prices. However, navigating the Japanese market requires...
bottom of page