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Foreign Brands in Japan: New Balance's Resilient Journey
New Balance has been in business for over 100 years, producing some of the world’s most iconic sneakers as one of the largest sporting...
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ulpa
Apr 2410 min read
Foreign Brands in Japan: Apple's Strategic Genius
This is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...
ulpa
Apr 2411 min read
Foreign Brands in Japan: IKEA's Journey from Misstep to Mastery
IKEA's journey in Japan is a tale of initial misjudgment, reflection, and eventual triumph. As the Swedish furniture behemoth navigated...
ulpa
Apr 2410 min read
Foreign Brands in Japan: Vodafone's Japanese (Mis)Adventure
In the late 90's, Vodafone, one of the world's leading telecom giants, set its sights firmly on the Japanese market. This wasn't just any...
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