ulpaMay 308 minForeign Brands in Japan: New Balance's Resilient JourneyNew Balance has been in business for over 100 years, producing some of the world’s most iconic sneakers as one of the largest sporting...
ulpaApr 2410 minForeign Brands in Japan: Apple's Strategic GeniusThis is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...
ulpaApr 2411 minForeign Brands in Japan: IKEA's Journey from Misstep to MasteryIKEA's journey in Japan is a tale of initial misjudgment, reflection, and eventual triumph. As the Swedish furniture behemoth navigated...
ulpaApr 2410 minForeign Brands in Japan: Vodafone's Japanese (Mis)AdventureIn the late 90's, Vodafone, one of the world's leading telecom giants, set its sights firmly on the Japanese market. This wasn't just any...