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Mastering PR Strategy: How to Get Your Brand Noticed in Japan's Media Market
In Japan’s media game, “great” isn’t enough. Everyone thinks their product or service is a masterpiece, and the crowded stage doesn’t...
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Nov 1510 min read
Mastering Luxury Marketing: Understanding Luxury Buyers in Japan
Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...
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Nov 910 min read
Mastering Brand Evolution: Rebranding for the Japanese Market
Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...
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Oct 199 min read
Mastering Brand Consistency: How To Build Brand Consistency in Japan
Stop right there if you're trying to break into Japan and think you can wing it with a patchwork brand. In Japan, brand consistency isn’t...
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Oct 49 min read
Mastering Brand Strategy: Crafting a Compelling Brand Story and Identity in Japan
Building a successful brand in Japan requires more than just translating your existing marketing materials. It demands a deep...
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Aug 109 min read
Mastering Brand User Profiles: Recognising Similarities in Consumer Profiles in Japan
Understanding consumer behaviour is crucial for effective brand strategy in modern marketing. However, a common misconception persists...
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Jul 2711 min read
Mastering Retention Double Jeopardy: Boosting Customer Loyalty in Japan
Getting to grips with the intricacies of retention and defection rates is crucial for businesses aiming to solidify their presence and...
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Jul 208 min read
Mastering the Pareto Principle: Maximizing Sales from Key Buyers in Japan
The Pareto Principle, often called the 80/20 rule, is a well-known concept in business and marketing. This principle suggests that 80% of...
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Jul 148 min read
Mastering Natural Monopoly: Attracting Light Buyers in Japan
Understanding and applying the concept of a natural monopoly can significantly influence business strategies, particularly in unique...
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Jul 69 min read
Mastering Buyer Moderation: Predicting Consumer Behaviour in Japan
Understanding consumer behaviour is a cornerstone of successful marketing strategies, especially in a market as unique and dynamic as...
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Jun 2912 min read
Mastering Brand Strategy: Brand Loyalty in Japan, Myth or Reality?
Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...
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Jun 913 min read
Mastering Mental Availability: Building Brand Salience in Japan
Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know, is "the probability that a buyer will...
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May 308 min read
Foreign Brands in Japan: New Balance's Resilient Journey
New Balance has been in business for over 100 years, producing some of the world’s most iconic sneakers as one of the largest sporting...
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May 276 min read
Mastering Japanese Consumers: Growing a Brand in Japan
Japan’s consumer market is often enigmatic and challenging for foreign businesses. With a blend of traditional values and modern...
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May 99 min read
Mastering Brand Strategy: "We will NEVER do that!" Defining Your Core Identity
Table of Contents What is a well-defined strategy? Defining Your Core Identity: Understanding Who You Are and Who You’re Not Crafting a...
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May 14 min read
Mastering Brand Strategy: Crafting a Killer Value Proposition in Japan
Crafting a compelling value proposition is the cornerstone of any successful business endeavour. It's the glue that binds your brand to...
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May 14 min read
Mastering Startup Messaging: Prioritising Clarity Over Differentiation
Building messaging that resonates with your target audience is paramount for early-stage start-ups. While the temptation to focus on...
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Apr 2410 min read
Foreign Brands in Japan: Apple's Strategic Genius
This is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...
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Apr 2411 min read
Foreign Brands in Japan: IKEA's Journey from Misstep to Mastery
IKEA's journey in Japan is a tale of initial misjudgment, reflection, and eventual triumph. As the Swedish furniture behemoth navigated...
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Apr 2410 min read
Foreign Brands in Japan: Vodafone's Japanese (Mis)Adventure
In the late 90's, Vodafone, one of the world's leading telecom giants, set its sights firmly on the Japanese market. This wasn't just any...
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