Mastering Brand User Profiles: Recognising Similarities in Consumer Profiles in Japan
- Jul 27
- 11 min
Mastering Retention Double Jeopardy: Boosting Customer Loyalty in Japan
- Jul 20
- 8 min
Mastering the Pareto Principle: Maximizing Sales from Key Buyers in Japan
- Jul 14
- 8 min
Mastering Natural Monopoly: Attracting Light Buyers in Japan
- Jul 6
- 8 min
Mastering Buyer Moderation: Predicting Consumer Behaviour in Japan
- Jun 29
- 12 min
Mastering Brand Strategy: Brand Loyalty in Japan, Myth or Reality?
- Jun 9
- 13 min
Mastering Mental Availability: Building Brand Salience in Japan
- May 30
- 8 min
Foreign Brands in Japan: New Balance's Resilient Journey
- May 27
- 6 min
Mastering Japanese Consumers: Growing a Brand in Japan
- May 9
- 9 min
Mastering Brand Strategy: "We will NEVER do that!" Defining Your Core Identity
- May 1
- 4 min
Mastering Brand Strategy: Crafting a Killer Value Proposition in Japan
- May 1
- 4 min
Mastering Startup Messaging: Prioritising Clarity Over Differentiation
- Apr 24
- 10 min
Foreign Brands in Japan: Apple's Strategic Genius
- Apr 24
- 11 min
Foreign Brands in Japan: IKEA's Journey from Misstep to Mastery
- Apr 24
- 10 min
Foreign Brands in Japan: Vodafone's Japanese (Mis)Adventure