About
Facing Challenges in Japan’s Unique Market?
‘Entering Japan's market is daunting. Marketing strategies that work elsewhere fall short; investments yield minimal returns, and connecting with local consumers is challenging.’ Let Ulpa guide you through these challenges with expert strategies tailored for Japan.
Our mission
We are driven by the mission to enable foreign companies to operate in Japan without limits. We educate clients on the nuances of market entry, product alignment and operations, allowing them to not just play by the rules but to redefine them.
Our vision
By using data-driven marketing strategies backed by deep local experience, we tailor strategies that ensure our clients thrive while entering, integrating and scaling their business in Japan.
Our clients
Our clients are challengers, disruptors, and innovators looking to enter the Japanese market with fresh, agile solutions. They often have a proven track record in their home countries and are enjoying hyper growth outside of Japan.
-
Free 30-Minute Consultation:
-
Discuss your needs with our experts.
-
Book your session now.
Solutions
Simplifying Entry
We simplify your entry in Japan with:
-
Market Research: In-depth qualitative and quantitative analysis.
-
Segmentation & Profiling: Identify key segments and competitors.
-
Product Fit: Align your offerings with local preferences.
Integrating Locally
We ensure integration in Japan with:
-
Leadership & Partnerships: Fractional leadership and strategic partnerships.
-
Platform & Mobile Integration: Optimize your digital presence in Japan.
-
Rebranding and Contracts: Enhance visibility and navigate local business practices.
Scaling Rapidly
We drive your growth in Japan with:
-
Digital Campaigns & Content: Comprehensive marketing strategies.
-
Social & Influencer Marketing: Engage with local audiences.
-
Paid Search & PR Campaigns: Maximize ROI and create buzz.
-
Free 30-Minute Consultation:
-
Discuss your needs with our experts.
-
Book your session now.
Partners
Fear No Truth
Fear No Truth is an independent strategy practice based in LA that helps agencies, start-ups and marketing leaders everywhere to find, tell and manage their brands’ true stories. Click here to learn more.
b8ta Japan
b8ta is a modern retail company that focuses on creating an immersive shopping experience for customers and providing a platform for product makers to launch and get feedback on their latest innovations. Click here to learn more.
Gemini Group
Gemini Group is Japan's premier end-to-end provider of public affairs and government relations services. They help companies navigate challenges in public policy and government affairs across the APAC region and beyond. Click here to learn more.
ShunTokyo
ShunTokyo is a marketing firm that combines expertise in Japan with a global perspective to provide brands with everything from strategy to the final execution, including top-notch English-to-Japanese transcreation. Click here to learn more.
-
Free 30-Minute Consultation:
-
Discuss your needs with our experts.
-
Book your session now.
Origin
Ulpa's Origin Story
Simplifying Japan's Complex Market
"Ulpa's inception stems from a deeply personal journey shaped by over twenty years of firsthand experience navigating Japan's business landscape. I have been fortunate to have spearheaded a multi-million dollar MNC market entry in Japan and facilitated the overseas expansion of Japanese companies. I'm also still active in corporate Japan, taking a TOPIX-listed Japanese company global. Ultimately, I understand your frustrations and challenges in launching a new venture in this enigmatic market.
Ulpa represents the culmination of years spent mastering the rules, only to realise that true innovation lies in knowing when to break them. Over the years, I have developed a rich network, a depth of experience, and a talent for what works in Japan, which I can now share with challenger companies entering the Japanese market.
At the core of Ulpa's mission are three fundamental pillars: simplifying entry, integrating locally, and scaling rapidly. These pillars are the bedrock upon which successful market entry and long-term growth are built. I am excited to have the chance to become a part of your company's adventure in Japan."
I look forward to meeting you soon,
Paul J. Ashton
Founder @Ulpa
-
Free 30-Minute Consultation:
-
Discuss your needs with our experts.
-
Book your session now.
Contact
